- TM Advertising 2007 - 2008
- TM Interactive 2002 - 2007
- Temerlin McClain 1999 - 2002
- SXSW Interactive festival advisory board
- SXSW panelist
- Over 75 national and international awards including:
- Cannes
- Clio
- MIXX
- Communication Arts
- National ADDY
- Webby
- New York Festivals
- ECHO
- DFWIMA
- The FWA site of the day
- Macromedia site of the day
- Nationwide Insurance
- American Airlines
- Subaru of America
- Exxon Mobil
- Texas Instruments
- Texas Tourism
- Motel 6
- Nortel Networks
- Nintendo
- Hewlett Packard
- AFI Dallas
- Bell Helicopter
- Fossil
American Airlines AAdvantage – “Milestones”
Fifty million AAdvantge members were bored. They needed something besides the old-school email American had been sending for years. They needed to be entertained. Enter Milestones, a site that combines broadcast, direct and social networking. A site that features a different city every quarter. A site that works. 1.5 million video views. 2 million unique visitors. 70,000 message posts. Almost $3 million in booked revenue. Bye bye boredom.
DFWIMA Most Effective Brand Experience
International Echo Award – Bronze, Travel & Hospitality
MIXX Award – Silver, Brand Destination
American Airlines – “Next Generation Business Class”
If you’ve ever flown international business class you know it does not suck. In fact, there’s a tendency to disappear into your own little world. That was the idea behind the Next Gen Business Class site. Seven beautifully rendered worlds. All capable of helping you do whatever it is you do when crossing the globe.
Communication Arts site of the day
The FWA site of the day
Flash Forward finalist
American Airlines AAdvantage – “Vending Machine”
American wanted another Citibank to adopt the AAdvantage program. To get that done, they requested a B2B effort. They wanted to mail something to C-level marketers. My direction was simple, “create an experience, mail that.” We filled a vending machine with snacks, offered 500 miles with every product, dropped it in uptown Dallas, filmed the experience, cut a video, loaded it on iPod nanos and mailed that.
American Airlines - "Wedding"
In 2003 American requested a digital extension to We Know Why You Fly. Since the campaign is about the reasons people fly it made sense to show those reasons. I combed through hours of home video to find the perfect moment. This is one of the first digital video ads in the history of online advertising. And yes, that’s me dancing.
Cannes shortlist 2006
American Airlines – "Water Balloon"
Another ad in the We Know Why You Fly series. This ad is proof that online advertising can make you smile. Five years later, people still talk about it.
National ADDY 2005
American Airlines – “Jumbotron”
In early 2007, AA.com went mobile, i.e. book flights from a cell phone. American had us create online and print but I kept pushing. I said, “what if we use the Jumbotron at a Cowboys game?” They said, “keep talking.” I said, “what if we use crowd shots to play a magic trick on everyone at the game?” They said, “sold.”
Motel 6 – “Pets Welcome”
In 2006, I led the pitch for the Motel 6 online business. This ad was part of campaign called “Amenities.” Basically, we just made fun of the fact that Motel 6 doesn’t offer amenities. I knew this ad was pushing it but I also know you can’t play it safe in a pitch. We won the business.
Texas Tourism – “Tawk Texan”
I’m gonna tell you something ‘bout Texas and I want you to listen with both them ears. Thing is -- and I ain’t making this up – people are different down here. It’s a fact like October is hotter than hell is a fact. And if you can somehow get that across in a little ol’ banner ad then by God, you win.
Local and regional ADDY winner
Nationwide – “Life Comes At You Fast Times Square”
Let’s help Nationwide extend Life Comes at you Fast into the digital space. Let’s build a site where people can express their LCAYF moments. Let’s not stop there. Let’s broadcast those moments on a 22-story billboard in Times Square. Let’s aim a webcam at the billboard and stream moments live.
Let’s send out email and text reminders. Let’s collect over 10,000 moments, 1 million unique visitors and coverage in Time magazine.
Communication Arts site of the day
The FWA site of the day
Local ADDY winner
Nationwide – “Brakes”
Nationwide needed to sell more car insurance. Since the media buy was on car sites like Edmunds.com and cars.com, it made sense to create banner ads that mimicked a typical car ad. The ads averaged a 2.3% click through rate. Insurance sold.
Nationwide – “Sound System”
Second banner in the series. Music is the soundtrack from the K-Fed Superbowl spot. Nice tie in.